Living Like This Isn’t Normal

We never notice it at first. Doing the bathroom check is automatic.  

During that time of the month, there are so many little things you never even realise you’re thinking about.

Like knowing where the bathrooms are.  Just in case. 

It's like having 37 tabs open, in the back of your mind... all month long. 
 

So we wondered,

Why Do We Still Live This Way? (The Mental Load of Periods)

Is this period mental load just... part of the deal?

When you think about it, period products only “worked” because you made them work.  

You run back because you forgot to pack enough.  
You’ve stained sheets. Underwear. Jeans.  
You glance at every seat you sat on before you leave it, 🪑👀 hoping it's not stained.

Sleep is all over the shop. Sometimes you’re knocked out cold.  
Other times... if you feel yourself bleed, you’re in a lighter sleep. (Cue Leak Patrol) 

You need to know where the bathrooms are.  
Just in case.  Because you don’t know, right?

You take your whole bag into the cubicle—because somehow there’s still a taboo.

You hide pads under your wallet so if someone peeks in 🙈, they don’t see them waving “Oh Hiiii!”

It’s funny, there's NOTHING worse... until a guy you’ve just met accidentally sees it.  
Then it’s not funny. 😳 

You’ve done emergency laundry at 7:15am.

Which puts you behind when you’re trying to get ready, get the kids ready, and somehow get out the door.  

It’s frustrating.  

By the time you get to work?  
Bathroom first. Desk second.

Life Has Changed Since the 1990s — But Our Period Habits Haven’t

Pads and tampons have come a long way. 

Like, they've definitely had a glow up... but the problems won’t go away.
(Nope, we’re not even talking about the landfill situation 🌏🚮.)

We have more independence.  
More careers.
More running-from-school-drop-off-to-boardroom energy.  
And yet... during that time of the month, we’re still managing the same way.

Which raises the real question:

Why Are We Still Doing Things The Bloody Same Way?

Of course, we looked. We knew there were other things out there.

But so many felt chemical-based.  

And when you hear horror stories, you get 👻 spooked.  
Maybe the old-school pads are safer. Your thinking, "Stick with what you know."

We tried cups. We tried period underwear.  
And yes—the undies were comfier and less messy.  
Some even handled a light day okay.

But the constant leak checks didn’t stop.  
Using them alone felt a bit risky.

At some point, we just got fed up with compromising.  
So we started sketching. Sewing. Fitting.  

What We Found Next Changed Everything

Surprised even us.

💡 Testing one prototype.  
At the gym. 
Being lazy on the couch. 

💡Test another prototype.
At the shops.
During zoom calls, late nights.  

💡 Then 57 more. Because this mattered.  

And then… we found it. A design that finally felt different.

How strange is it... not having to worry about leakage 🤔💧? 
Not having to worry about carrying products or preparing for a period.

It means we can dress how we want, look and feel 'normal'.

What We Found Next Surprised Even Us

We cracked two flaws in period undies that changed everything. (Next time, we’ll show you what makes them different)

It turns out they're leak proof and look like 🩲✅ regular undies.

We don’t have to keep managing like it’s the 1990s.  
We don’t have to trade freedom for frustration.  

Our daughters could wear them to school or dancing 💃🩰, Aaaand never have to worry about getting their period. 

To them, easy and normal are important.

It’s Time to Break the Cycle

We designed it for ourselves.  
We crafted it for our daughters.

Because it’s been long enough.

And now, it’s time to break the cycle (pun intended), close those tabs, and go out... no worries.

With care,

The Pee Chee Cheex Team

PS: You know what else isn’t normal? 💸 Chucking money away every month on disposables when there’s a smarter way to do your period. → How to stop throwing money away on period care

PPS: And another “normal” that really shouldn’t be? 👀 Those so-called odour-control chemicals. You don’t need them anywhere near your sensitive bits — and neither do your undies. They wash away anyway. Pee Chee Cheex stays fresh the natural way (no added sneaky chems, promise). → Wondering what’s really hiding in some period undies?